Luma wins on simplicity and aesthetics for free or low-volume community events. The moment you're selling tickets seriously — managing promoters, running email campaigns, tracking affiliate sales, or handling high volumes — Luma's limitations become blockers. Plentix charges a flat 5% with everything included and no monthly subscription required. It was built specifically for that problem.
Feature Comparison
| Feature | Plentix | Luma |
|---|---|---|
| Free plan available | ✓ Yes | ✓ Yes |
| Free events at zero cost | ✓ Yes | ✓ Yes |
| Platform fee (free plan) | ✓ 5% — all fees included No separate processing fee | ✗ 5% per paid ticket Plus Stripe fees on top |
| Payment processing | ✓ Included in the 5% | ✗ Stripe 2.9% + $0.30 On top of platform fee |
| Zero-fee option | N/A — flat 5% covers all | ✗ Luma Plus only $59/month billed annually |
| Affiliate / promoter program | ✓ Yes — custom commissions per promoter | ✗ Not available |
| Email marketing campaigns | ✓ Yes — full campaigns included | ✗ Basic invites & blasts only 500 sends/week on free plan |
| Unlimited ticket types & tiers | ✓ Yes | ✗ Limited |
| Discount / promo codes | ✓ Yes | ✓ Yes — coupons |
| Early bird pricing | ✓ Yes | Limited |
| Mobile check-in app | ✓ Yes | ✓ Yes — basic |
| Analytics & sales reporting | ✓ Full dashboard | Basic |
| You own attendee data | ✓ Fully yours | ✓ Yes |
| Branded event pages | ✓ Yes | ✓ Yes — clean design |
| API access | ✓ Yes | ✗ Plus plan only |
| Monthly fee to unlock key features | ✓ No | ✗ $59/mo for 0% fees + API |
Why Organizers Switch to Plentix
Built for selling, not just RSVPing
Luma started as a community events tool — beautiful for meetups and professional gatherings where the goal is attendance, not revenue. Plentix was built from day one around the transaction: multiple ticket tiers, waitlists, sold-out handling, door management, and payout flows. If you're running a paid event with real ticket inventory, that foundation matters.
Luma's fees stack — Plentix's don't
Luma's free plan charges 5% per paid ticket plus Stripe's 2.9% + €0.30. On a €40 ticket that's ~€3.46 in fees — nearly 9% effective rate. To drop the platform fee to zero, you pay €59/month. Plentix charges a flat 5% with payment processing included. No stacking, no subscription. You know exactly what you keep.
Grow ticket sales through affiliates — something Luma can't do
Plentix has a full affiliate/promoter program: give each promoter a unique link, set their commission rate, and watch your sales network grow organically. Luma has no affiliate tooling at all. For organizers who rely on street teams, influencers, or partner brands to move tickets, this is a dealbreaker.
Marketing beyond 'send invites'
Luma's marketing is capped at 500 invite sends per week on the free plan — fine for small community events, not enough for a 2,000-person festival. Plentix includes proper email campaign tools across all accounts, plus promotional features like promo codes and early bird tiers that are designed to drive conversion. All included in the flat 5%.
Sell 100 tickets at €40 — here's the difference
Fee comparison on 100 paid tickets at €40 each. Organizer absorbs all fees.
Luma fees based on published pricing as of June 2026. Luma Plus (€59/mo annual) reduces platform fee to 0% but Stripe fees still apply. Plentix charges a flat 5% with all fees included.
Which platform is right for you?
Choose Plentix if you…
- Run paid events where per-ticket fees directly impact your margins
- Want to build a promoter or affiliate network
- Need proper email marketing campaigns, not just invite blasts
- Host events with multiple ticket tiers, early bird, and complex inventory
- Want all key features without paying a monthly subscription
- Run festivals, conferences, club nights, brand events, or community series
Luma might be enough if you…
- Mainly host free or low-cost community events and meetups
- Are in the tech/startup world where Luma has strong organic reach
- Don't need affiliate tools or complex marketing features
- Just need a clean RSVP flow with minimal friction