online event

SHEleader in a SHEll: Women Leadership is not a Risk but a Solution in the Time of Transformation

with Katerina Athanasopoulou, Marketing Director CEE at Dell Technologies

  public event


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Event Details

online event

Join us on December 9 at 6 PM for one inspirational conversation between Katerina Athanasopoulou, Marketing Director CEE at Dell Technologies, and Sasha Bezuhanova, Founder of BCWT.

The pandemic has shown us how important is digital transformation for our business and personal life. On the other side, the digital world “reflects” the traditional one and various challenges and problems exist both online and offline. The women are underrepresented in the digital industry, including in the emerging technologies such as artificial intelligence (AI) or big data processing.

According to the World Economic Forum, only 22% of AI specialists are women despite the severe shortage of well-skilled IT professionals. The world will need 108 years to create an equal atmosphere and 202 years to close the payment gap. Therefore, we should act now with proper measures that engage women and men and boost the potential of everyone.

Is technology gender biased?
What is the origin of the problem - our biases or the tech algorithm itself?
How has COVID-19 changed the digital industry?
What are the successful female role models and how they manage the crisis?

Find the answers to those and many more important questions on December 9 at 6 PM EET (5 PM CET). SHEleader in SHEll, vol7: Women Leadership is not a Risk but a Solution in the Time of Transformation meet you with one inspirational and successful female leader and manager Katerina Athanasopoulou. Katerina has been with Dell Technologies for 15 years holding various fields and currently, she is a Regional Marketing Director Central & Eastern Europe at the company. Katerina and her team are focused on both the commercial and consumer offerings with the vision to present Dell Technologies as a key player and drive thought leadership in the market landscape. Moreover, the team plays a critical role in executing the marketing strategy and evangelizing Dell’s Client and Dell EMC’s Infrastructure Solutions portfolio with our customers, partners, distributors, analysts, press, and alliances.

Moderator of the discussion: Sasha Bezuhanova, Founder and Chair of BCWT.

Register for the event and take a ink for the webinar streaming


December 09, 2020 to December 09, 2020
18:00 to 19:00


Please contact the organizer for more information

Sofia, Bulgaria

The Bulgarian Center for Women in Technology (BCWT) is an organization that inspires, motivates and supports girls and women to find their place in the digital world. We work to support women's leadership and increase women's professional participation in the digital industry, science and entrepreneurship. BCWT initiates and cooperates in the implementation of regional innovative projects, organizes trainings and thematic events and stimulates research collaboration, exchange of good practices and resource mobilization in the ICT sector. The founders and the members of the Center believe that the more women in Bulgaria and in the world become part of the development of the digital industry, the more successful and diverse our products and companies will be in the future.